The String Pluckery Team
Established 2022
Brandon Coble
Co-Owner
Brandon picked up the guitar in 2005 at age 14 and later got into setup while chasing better playability. That curiosity grew into a passion for guitar tech and CNC work, which he continues to develop under Garret. At String Pluckery, Brandon runs 3D printing, designs tools, and supports marketing efforts. He also works full-time as a production manager, bringing 15 years of CNC and centerless grinding experience and over a decade in technical leadership roles.
Garret Morrison
Co-Owner
Garret started playing guitar at 12 and built his first one in 2012—combining a love for music with a passion for craftsmanship. At String Pluckery, he leads the way in guitar design and construction as our head luthier. He also runs our Custom Guitar CAD Service, turning ideas into playable instruments. In addition to his work with String Pluckery, Garret serves as a U.S. Marine, where he’s developed strong leadership skills that carry over into every aspect of the shop.
Zach Morrison
Head of Laser Manufacturing and Pickup Development
Zach joined the team in 2024 with a focus on developing acrylic guitar templates and refining our laser manufacturing process. He’s also helping to advance our in-house pickup designs. With 5 years in auto fabrication and 6 years as an automotive technician, Zach brings a strong technical background and hands-on problem-solving skills to the team.